Welcome everybody! Welcome to the 438th episode of the Monetary Advisor Success Podcast!
My visitor on right this moment’s podcast is Nikki Savage. Nikki is a senior director within the Tampa, Florida, workplace of the RIA Sequoia Monetary Group, the place she manages roughly $150 million in belongings underneath administration for 100 consumer households.
What’s distinctive about Nikki, although, is how she has been capable of increase consumer retention and satisfaction by asking key questions that assist her attain a deeper degree of understanding with prospects and purchasers and finally present them with a better degree of service.
On this episode, we speak in-depth about how Nikki makes use of a sequence of inquiries to dig deep right into a consumer’s background to make sure they really feel heard, understood, and cared for, how Nikki views the significance of getting a great match between an advisor’s strengths and persona and their purchasers’ wants (and why this implies that not each advisor-client relationship is an efficient match), and the way Nikki provides a private contact to consumer presents with a view to guarantee they stand out and cement lasting relationships (bettering consumer retention within the course of).
We additionally speak about how Nikki tends to keep away from small speak when beginning consumer conferences, preferring to as an alternative observe up instantly on a beforehand mentioned occasion of their private lives (demonstrating her means to see them as distinctive people), Nikki’s techniques for addressing mistaken assumptions prospects and purchasers generally deliver to the desk to calm their nerves throughout market volatility and preserve them centered on their objectives, and the way Nikki prepares a custom-made assembly abstract and follow-on process record (and has the consumer acknowledge that it displays their expertise within the assembly as nicely earlier than it’s finalized) to additional guarantee purchasers really feel heard and understood.
And be sure to take heed to the top, the place Nikki shares how she creates significant in-person occasions that deliver collectively purchasers and prospects who match her perfect consumer persona to debate their challenges in a snug setting, how Nikki realized the way to filter out worthwhile suggestions from the fixed barrage of (usually unsolicited) opinions on how she ought to function her follow, and the way Nikki’s profession path has led her to a agency that enables her to construct and run her follow in a manner that is aligned together with her values so she may be her genuine self when assembly with prospects and purchasers.
So, whether or not you are focused on studying about the way to dig deep right into a consumer’s background to construct stronger relationships and promote consumer retention, creating significant in-person occasions that may generate curiosity from new prospects, or the way to construct a follow that is aligned with one’s values, then we hope you get pleasure from this episode of the Monetary Advisor Success podcast, with Nikki Savage.
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